When customers become your best marketing tool

The customer is considered the foundation of marketing, but only in recent decades has technology made it possible for companies to use information about their customers to such an extent. The Internet and social media have created new platforms for customers and product providers to find and communicate with each other.

Customer testimonials and recommendation have always been powerful marketing tools to convince new customers to try something.

But what are the benefits of customer-centric marketing?

By making sure you listen and respond to your current and former customers, you will be in a better position to retain those customers. It is not news to most business owners that it can cost a lot more to find a new customer than just keeping one that has already bought from you. An active customer satisfaction base is probably one of the best ways to grow your business through referrals, bringing a positive focus to your brand or service.

Creating a customer-centric marketing campaign has the advantage of not only ensuring that your current customers stay happy and loyal but can also help discover new perspectives at the same time.

Setting your customers' primary needs can help improve relationships with your audience and retain customers. In fact, 90% of consumers found personalization attractive, while 80% said they would be more likely to do business with a company that offers personalized access.



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