The importance of videos on social networks

Social media is constantly changing the way information is communicated and consumed. It is not surprising that with all the content posted through these channels, visual content is more than 40 times more likely to be shared than textual content.

Here are just a few reasons why video content is currently at the top of the chartssi fokusi kryesor për marketingun e mediave sociale:as the main focus for social media marketing:

Draws attention

Videos are a fantastic tool to attract your audience. Unlike a paragraph it is extremely easy to consume. The video lets you be concise and capture the viewers ’interest in the first few seconds.

Brand exposure

Logos play a critical role as a connecting point between the company and its customers, and their use in video is no exception.

Personalize your business

Videos are a great way to let your followers see the people and processes behind the business while contributing to the transparency of your brand. Behind-the-scenes videos reveal how you work and create familiarity with the people within your brand. Video content provides the opportunity for brands to tell a story, before launching a product for sale.

With video content, brands can tell customers exactly who they are, what they represent and where they are focused. Brands can also use video to reposition themselves as a company.

Video testimonials

Customer testimonials often play a big role in a buyer’s decision, so it’s a great idea to back up those key testimonials through video content.

Behind every successful marketing campaign lies a clear, unambiguous and well thought out strategy. Video content is no exception to this rule and that is why we always recommend that brands start thinking about their overall strategy.

One of the most important things to focus on is how quickly you can get your audience's attention. This means that you need to focus on two things: talk about something that is valuable to your audience and find the most interesting way to say it.

This is why you should consider hiring a social media marketing agency. They know the details of fantastic video content that will catch your eye.

You should also know:


Since its beginning in 2005, YouTube has become the world’s largest platform for high quality video on almost every topic that exists. To understand it well, keep in mind that the most successful videos are about 3 minutes long.


The most popular videos are between 21 and 44 seconds long.


Instagram launched video options in June 2013 and one of its key features is its brevity: initially, videos were limited to 15 seconds, though they were extended to 60 seconds.



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